The PURE Blog
This Just In: Regenerating Superseed Facial Oil
Say hello to radiant skin with this game-changing new product. It’s pure radiance (in the prettiest package). Renew the appearance of the skin with help from our newly...
8 Simple Korean Skincare Tips We Love
Korean skincare and beauty standards are taking the world by storm – everyone is just obsessed with how natural and radiant their skin looks. The (not-so-secret) secret is...
HA, aka Hyaluronic Acid
A superstar ingredient you need in your skincare Hyaluronic acid—it sounds like a scary compound that activates and bubbles once it hits the skin. Well, we can definitely say...
Twist, cover, correct. VelvetSkin Concealer Pen Q&A
We all have those off days. Whether it’s staying up too late and missing a few hours of beauty sleep, or getting a breakout from all that stress, there’s one makeup product...
Holiday Beauty: Glowing Skin
Shopping. Cooking. Cleaning. Celebrating. It's the holidays, replete with food and drinks and too much to do on too little sleep, all taking place during a sometimes harsh,...
Ultimate In-Flight Beauty Routine
Whеthеr уоu’rе trаvеling home for the holidays, gearing up fоr a long-haul flight tо your hоnеуmооn locale, or juѕt jetting оff to spend thе some quаlitу time with уоur nеw...
Night Done Right
To get the most benefit from your nighttime skin care routine, you must be using the right products and apply them in the right order. This will give you the best results to...
Your Lips’ New Besties
explore Our SunSkissed Tinted Lip Shimmer Balm SPF20 has got the looks and the brains; combining a nourishing blend of organic oils and butters, with pure pigment and SPF20 to...
The Beauty of Make-up, The Benefits of Skincare
Make up-skincare hybrids are the best of both worlds; giving you the look you want while taking care of your complexion. With this in mind, we wanted to give VelvetSkin...
Do You Really Need to Use Toner? — Yes! Here’s Why.
Toner is one of those products that many of us have in our cabinets, but you still might be asking yourself, what does toner do? Is it really necessary? Here’s the scoop on...
How to Combat Dehydrated Summer Skin
Beyond nasty breakouts and excessive oiliness, summer can do some funky things to your skin—like making it feel and look as dry as the Sahara. Between the scorching sun and...
Lips in Bloom
Spring is in full bloom, so put the neutrals and humdrum shades of winter on the back burner because we're guessing your lips are begging for a brightening boost. Discover the...
Caring for Your Eyes
The skin around your eyes is approximately one-tenth the thickness of the skin on the rest of your face. Bottom line? It’s extremely thin and incredibly delicate –...
Give Glow – Our Holiday Sets
This season give the gifts that delight. And, what better way to thrill your friends and family than with crystal clear and healthy-looking skin? We have made our holiday...
Ingredient Spotlight: Black Currant Seed Oil
Discovering Mother Nature’s best beauty benefits is something that Pure White thrives on. That’s why when we discovered the amazing properties of a lesser eaten...
Introducing: The PlantObsessed™ Collection
What happens when you pair the skincare expertise of Pure White with over 50 high-performance botanical ingredients? The result is the highly effective PlantObsessed™ range -...
Our Natural Alternatives to Common Synthetics
We share our planet with well over 75,000 different chemicals and at least 5,000 of these identified harmful chemicals are used in the cosmetic industry alone. Why is this so...
Skincare Essentials For Flawless Summer Skin
We all dream of flawless summer skin, but with aggravating air-con, scorching heat, pollution, humidity and oil build-up, the reality is skin that’s far from perfect. To avoid...
The Ultimate Pre-Wedding Skincare Guide
Wedding season is upon us! Unfortunately, the added stress that often goes hand-in-hand with wedding planning tends to take its toll on our skin, often resulting in a dull,...
Our 3 Multitaskers Everyone Should have
How many beauty products do you use every day? At Pure White, we believe the best skincare products should multitask just as much as you do. If you travel often and want to...
5 Tips For Glowing Skin This Spring
As winter gets further and further in our rear view mirror, it becomes necessary to go through a bit of a beauty overhaul. After months of harsh weather, the sun is shining...
Introducing the Age-Defying Roll-on Eye Serum
From the moment you wake up in the morning until the time you drift off to sleep, your eyes will be at work almost every moment of the day. They see, they read, they blink....
5 Minutes to Reveal Glowing Skin
Only have 5 minutes? We know how that goes! This is your go to 5-minute routine that will leave your skin fresh, smooth, hydrated and protected even without makeup. We live...
Ingredient Spotlight: Camellia Oil
Used for centuries in Japan and China, but discovered in the West relatively recently, Camellia Oil is true elixir for beauty. This oil is one of the most treasured secrets of...
DIY Tips For a Spa Day at Home
Relax your way to more radiant skin. When life gets hectic, it can be easy to lose sight of ourselves and skip the pampering we deserve. When you’re craving a little rest and...
How to Layer Your Skincare Products
We’re often asked how to layer products to achieve maximum skincare benefits. And while your routine should cater to your specific skin needs, there are some...
Winter Skincare Survival
Winter's dropping temps, whipping winds and dry air leave skin in need of extra attention. Here, we list the products and ingredients that will keep your complexion...
New Year, New You: Skincare Resolutions
Every year, we make the same promises to get rid of bad habits and take better care of ourselves – to exercise more, eat healthier, and indulge less – but how...
Discover a New Wave: Introducing The New Activating Treatment Lotion
Keeping your skin well-hydrated allows it to function normally, stay healthy, and retain its smooth and soft appearance. But there are many factors that can cause...
5 Holiday Season Skincare Tips From Our Founder
We all want to look our best throughout the holiday season, but the added stress, loss of sleep, skipped exercise and change of eating habits your skin can be left...
Fall Into Radiance – Tips to Superchange Your Fall Skincare
As the days grow shorter, the temperatures drop, and the air becomes drier, your skin may lose precious moisture. Autumn is a time of transition, and the best...
Seasonal Skincare: Our Summer Essentials
With summer in full-swing it’s easy to get caught up in the flurry of the season’s activities. From picnics and BBQ to traveling and sitting poolside, we’re all trying...
Product Spotlight: Introducing the New Whitening Night Serum
We are so proud to introduce you to the pinnacle of luxurious, natural skincare technology and the newest member of our Pure White Cosmetics family: The Whitening...
Another Reason to Get Moving
Exercise is good for the body and mind. There is nothing like the mood you leave with after an hour long class at the gym. And if done consistently, there's...
The Health Benefits of Being Outdoors
Hey – staying on your computer all the time isn't doing much for your health. The body needs more stimulation than hours of low light, sitting down and bright screens....
Superfoods For Naturally Gorgeous Skin
Good skin is something we all crave along with the ability to look healthier. Today’s youth are worried about acne, and other skin blemishes, while older...