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HA, aka Hyaluronic Acid

HA, aka Hyaluronic Acid

A superstar ingredient you need in your skincare Hyaluronic acid—it sounds like a scary compound that activates and bubbles once it hits the skin. Well, we can definitely say that there is no such thing. This naturally occurring carbohydrate found in the body is...
Twist, cover, correct. VelvetSkin Concealer Pen Q&A

Twist, cover, correct. VelvetSkin Concealer Pen Q&A

We all have those off days. Whether it’s staying up too late and missing a few hours of beauty sleep, or getting a breakout from all that stress, there’s one makeup product that you’ll always cling to: concealer! Wouldn’t it be nice to have a concealer that actually...
Give Glow – Our Holiday Sets

Give Glow – Our Holiday Sets

This season give the gifts that delight. And, what better way to thrill your friends and family than with crystal clear and healthy-looking skin? We have made our holiday shopping easy with our go-to holiday gift guide to bring a little extra joy for the holidays. Our...
Ingredient Spotlight: Black Currant Seed Oil

Ingredient Spotlight: Black Currant Seed Oil

Discovering Mother Nature’s best beauty benefits is something that Pure White thrives on. That’s why when we discovered the amazing properties of a lesser eaten and used fruit – the black currant – we knew we had to use it as an ingredient in our products....
Introducing: The PlantObsessed™ Collection

Introducing: The PlantObsessed™ Collection

What happens when you pair the skincare expertise of Pure White with over 50 high-performance botanical ingredients? The result is the highly effective PlantObsessed™ range – a collection of four luxurious products combining the very best in all-natural skincare...
Introducing the Age-Defying Roll-on Eye Serum

Introducing the Age-Defying Roll-on Eye Serum

From the moment you wake up in the morning until the time you drift off to sleep, your eyes will be at work almost every moment of the day. They see, they read, they blink. Sometimes they smile, and sometimes they cry. Because our eyes are constantly working for us,...
Ingredient Spotlight: Camellia Oil

Ingredient Spotlight: Camellia Oil

Used for centuries in Japan and China, but discovered in the West relatively recently, Camellia Oil is true elixir for beauty. This oil is one of the most treasured secrets of the geishas. The flower itself symbolizes feminine beauty, while oil from the seeds acts as...

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