Discovering Mother Nature’s best beauty benefits is something that Pure White thrives on. That’s why when we discovered the amazing properties of a lesser eaten and used fruit – the black currant – we knew we had to use it as an ingredient in our products.

Black currant has earned its place in the ranks of the “super” fruits. With its high concentration of Vitamin C, this little fruit is highly versatile in providing all round health benefits. It is known for its ability to boost the body’s immune system to fight off bacterial infection and inflammation. Blackcurrants are also beneficial in managing skin care issues such as eczema and dermatitis. In addition to this, it is calming and reduces loss of elasticity. Take Rejuvenating Antioxidant Moisturizer from our newest PlantObsessed™ range, for example, which was made to help prevent visible signs of aging, while providing hydration and protection to the skin. A lush blend of Black Currant Seed Oil and refining botanical extract, and plant-derived antioxidants protect skin against environmental aggressors.

Another Black Currant-infused favorite: Instant Plumping Cream Mask, a delicious, creamy mask that quickly melts into the skin, significantly protecting against water loss and leaving the skin intensely moisturized and luminous in minutes. A unique base of 5 different organic butters like Cocoa, Shea, Murumuru and Mango, infuses skin with powerful moisture-enriching actives and dramatically reduces the appearance of fine line as Jasmine Floral Wax treats dehydrated skin and helps even skin tone.

Black Currant is also a key ingredient in other radiance-boosting products: It’s found in Overnight Antioxidant Renewal Serum to help improve the appearance of fine lines and replenishes moisture and Advanced Lifting Emulsion to further unveil a younger and healthier-looking complexion.