fight 5 signs of aging around the eyes
age-defying roll-on eye serumCooling gel texture eye serum with Caffeine, Hyaluronic Acid and Co-Q10
FEATURED PRODUCTS
You make them cult.
VelvetSkin
The Beauty of Make-up, The Benefits of Skincare
Our VelvetSkin Collection sits as part of our colour range, while working in harmony with our skincare philosophy. We wanted to give this new collection a makeover and add naturally active ingredients at levels that really make a difference to skin.
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LATEST FROM THE BLOG
Say Hello to Radiant Skin: Regenerating Superseed Facial Oil
Say hello to radiant skin with this game-changing new product. Contains 16 rare regenerating seed oils & botanical extracts that work in synergy to help minimize the appearance of fine lines and strengthen the skin’s natural moisture, for a softer, smoother skin. It’s pure radiance (in the prettiest package).
Exceptional Purity. Extraordinary Results.
At Pure White, we’re passionate about high performance, chemical-free skincare. We believe natural products need to be authentic in their purity and results.