Daily Moisturizer

Lightweight skin nourisher that repairs & softens skin while preventing premature aging.


(9 customer reviews)

Our Softening Daily Moisturizer is a lightweight, sophisticated formula enriched with soothing botanicals like organic Mallow extract and Aloe Vera juice to deliver all-day hydration that suits all skin types -even sensitive skin. With a cocktail of Coenzyme Q10 and three natural oils: the wonderful scented Tahitian Monoï oil, the multitasker olive Squalane and the luxurious Marula oil, the non-greasy formula provides comfort to dry, tight skin while providing antioxidant protection against environmental aggressors, preventing dryness, increasing elasticity and maintaining healthy-looking skin.

Size: 50ml/1.7 fl oz

Tahitian Monoï oil

Provides the cream its heavenly tropical scent. Monoï oil is an exotic beauty oil made from soaking the petals of Tahitian Tiaré flowers in Coconut oil. The flower has a magnificent tropical scent, and it calms sensitive skin. Coconut oil nourishes the skin, and absorbs easily, which makes it a perfect ingredient to cosmetic products. 

Mallow Extract

Any type of skin can benefit from Mallow Flower Extract. It is a gentle active ingredient with moisturizing, soothing and anti-inflammatory properties. Ideal for dehydrated, sensitive or irritated skin.

Olive Squalane

It occurs naturally in certain fish and plant oils (e.g. olive), and in the sebum of the human skin. Squalane is a superb moisturizer that makes your skin nice and smooth, without being heavy or greasy.

Marula Oil

Marula oil is a luxurious anti-aging beauty oil that has remarkable qualities for the skin; it is rich in antioxidants, oleic acid and essential components, Marula oil is indeed Africa’s miracle oil.

Coenzyme Q10

Commonly referred to as CoQ10, this is a naturally-produced coenzyme that acts as a potent antioxidant to inhibit free radicals and help fight against aging skin.

Vitamin E

Vitamin E is therefore also automatically contained in many Pure White Cosmetics products. The vitamin has antioxidant properties. This protects both the oils and the skin. 

Key Ingredients

Hydrates & smoothes every skin types while plumping out fine lines and feeding skin with vitamins and nutrients.

Tahitian Monoï oil

Olive Squalane

Marula Oil

Mallow Extract

Coenzyme Q10

Vitamin E


INGREDIENTS/INCI: Water/Aqua/Eau, Aloe Barbadensis (Aloe Vera) Leaf Juice*, Cocos Nucifera (Coconut) Oil*, Gardenia Tahitensis (Tiare) Flower Extract*, Glyceryl Stearate SE, Squalane (Olive Origin), Glycerin, Malva Sylvestris (Mallow) Flower Extract*, Ubiquinone (Coenzyme Q10), Sodium PCA, Stearic Acid, Sclerocarya Birrea (Marula) Seed Oil, Tocopherol (Vitamin E), Phenoxyethanol, Mica, Iron Oxides, Titanium Dioxide, Tin Oxide (CI 77019, CI 77891, CI 77491, CI 77861), Ethylhexylglycerin, Sodium Phytate *Ingredients from Organic Farming certified by Ecocert Greenlife.

Our formulations are updated from time to time as part of our commitment to innovation. As such, the ingredient list shown here may vary from the box of the product depending on time and region of purchase.

How to use

Use daily after cleansing. Dispense 2-3 pumps and apply onto face, neck and décolletage.  

PRO TIP: Softening Daily Moisturizer is a lightweight, hydrating cream so as seasons change to cooler times of year you may find that your skin needs more oil. Layer 1-2 drops of the Regenerating Superseed Facial Oil over to give your skin even more moisture protection.


9 reviews for Softening
Daily Moisturizer

  1. Sam H.

    Have been using this for morning moisturizer and it does a great job on my dry skin . It is nice and light .

  2. Brynn D.

    I am new to Pure White; however, I am already obsessed. I have tried other non-toxic face washes and moisturizers but finally decided to jump in and I have no regrets! I love all the products I have purchased, especially the Rejuvenating Eye Cream and Softening Moisturizer. They smell amazing and my skin is looking so much more alive and healthy! So happy i went green!

  3. Nathalie K.

    I have oily skin and I have tried a lot of different products. I love the cream, it gives me enough hydration. So far I love all the products that I have purchased from Pure White.

  4. Terry P.

    I love the softening moisturiser. It’s creamy and rich enough to make my face feel moisturized, but not greasy. My skin feeling soft all day and not dried out. Plus, smells amazing!

  5. Lauren F.

    I have tried so many moisturizers over the years and this one is a whole different ballgame. Most moisturizers would make my skin feel great when first applied, but a couple hours later my skin was back to looking dull and dehydrated. I will buy this moisturizer forever because it makes your skin feel so nice and moisturized all day.

  6. Taylor T.

    I am so glad I found Pure White. It has truly helped clear my skin and reduce my redness. If I try other products that are irritating, I immediately go back to this cream!

  7. Gratchen M.

    Since using Pure White, I have had so many people comment on my skin! Y’all this stuff is amazing !

  8. Katherine K.

    I am 55 years young with extremely dry skin. I discovered Pure White’s “Softening Daily Moisturizer” on Amazon and have been a faithful, morning & night user of it for over a year. You could say my skin is addicted to this substance, which quickly penetrates and helps me feel great about my skin.

  9. Gloria V.

    This cream is AMAZING! It definitely helped the tone and texture of my skin. It is very hydrating but doesn’t make your skin oily.
    I am a 34 yo female with combination skin.

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