Smoothing Glow Primer

An all-natural 2-in-1 glowing primer that transforms your face into a flawless, smooth canvas and ensures the smoothest makeup application while also delivering an exquisitely radiant finish.


Prep and brighten your complexion in just one simple step with our VelvetSkin Smoothing Glow Primer. Worn under foundation, this radiant primer creates a smooth, flawless canvas for application, allowing foundation to glide on easily and stay fresh and color-true for hours. Ideal for all skin types, the universal pearl tint creates a soft focus effect to minimize the look of imperfections with a radiant finish. Natural light colour, contains a little pearlescence. It’s the first step to Pure White's "Velvetskin.”

Suitable for all skin types and works with all types of foundation.

Size: 30ml/1 fl oz

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Rice Starch

In its grains the rice plant stores reserves of strength in the form of starch. This washed and finely ground rice starch (GM free) can absorb waste products from the skin. 

Undecane and Tridecane

The ultimate sensory solution for unique, modern and elegant textures in leave-on applications. This blend is a 100% renewable, volatile, light emollient with ultra high spreading properties, and excellent sensory characteristics similar to Cyclomethicone but without the oiliness. It is the ideal natural, fast drying emollient to deliver a smooth texture in skin care products and color cosmetics.

Vitamin E

Vitamin E is found in many plant oils. It is therefore also automatically contained in many Pure White Cosmetics products. The vitamin has antioxidant properties. This protects both the oils and the skin. Only natural plant vitamin E (tocopherol) is used to stabilise Pure White products.

Key Ingredients

Rice Starch

Undecane and Tridecane

Vitamin E


INGREDIENTS/INCI: Coco-Caprylate, Sorbitan Olivate, Undecane (and) Tridecane, Oryza Sativa (Rice) Starch*, Mica, Tocopherol (Vitamin E), Titanium Dioxide, Tin Dioxide (CI 77019, CI 77891, CI77861)

*Ingredients from Organic farming certified by Ecocert Greenlife.

Our formulations are updated from time to time as part of our commitment to innovation. As such, the ingredient list shown here may vary from the box of the product depending on time and region of purchase.

How to use

With fingertips, apply a small amount to clean face after serum and moisturizer and before foundation.

Leave to melt into skin for 2-3 minutes before applying foundation. It can be used alone or with makeup, and is suitable for use on face, eyes, and lips. It is compatible across cream, liquid, and powder formulas.

Finish your look with the VelvetSkin Instant Firming Skin Tint SPF20 and the VelvetSkin Concealer Pen.



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Smoothing Glow Primer”

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