OUR LATEST

The VelvetSkin Collection

‘The beauty of make up, the benefits of skincare’ really does sum up

our new VelvetSkin Collection– it sits as part of our colour range, while working

in harmony with our skincare philosophy.

Your Summer Essentials

Softening Daily Moisturizer

Lightweight, silky-soft cream intensely hydrate and replenish the skin.

$32

plantobsessed™ nourishing cleansing oil

Omega-rich cleansing oil removes makeup and skin impurities.

$39

VELVETSKIN INSTANT FIRMING SKIN TINT SPF20

Instantly perfects and protects with a healthy touch of color. 4 shades.

$45

DEEP HYDRATION BEAUTIFYING ROSE MIST

Silky liquid spray moisturizer that delivers a plumped appearance.

$32

Beauty Is Natural

We all have a natural beauty, which deserves to be protected by cosmetic products that respect femininity and the skin’s integrity. While most cosmetic products contain negligible quantities of natural ingredients, Pure White based its entire product palette on natural ingredients…

Purity Promise

We promise our formulas will always be free from parabens, synthetic fragrances, mineral oil, sulfate detergents, phthalates, urea, DEA, TEA and many other ingredients. The collection is non-irritating, non-sensitizing and dermatologist tested. We are cruelty free.

From The Blog

How to Combat Dehydrated Summer Skin

Beyond nasty breakouts and excessive oiliness, summer can do some funky things to your skin—like making it feel and look as dry as the Sahara. Between the scorching sun and harsh product ingredients, it’s easier than ever for your visage to feel parched. But it’s...

Lips in Bloom

Spring is in full bloom, so put the neutrals and humdrum shades of winter on the back burner because we're guessing your lips are begging for a brightening boost. Discover the following oh-so-flattering hues from our 100% natural and vegan Purely Inviting Satin Cream...

Caring for Your Eyes

The skin around your eyes is approximately one-tenth the thickness of the skin on the rest of your face. Bottom line? It’s extremely thin and incredibly delicate – meaning it deserves not only extra attention, but requires specialized care too. So no,...

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