Ingredient Glossary

As experts in plant-powered skincare, we seek out the highest potency botanical actives from around the world and integrate them in each of Pure White’s synergistic formulations.

A

AHA FRUIT ACIDS

INCI: Vaccinium Myrtillus (Bilberry) Fruit Extract, Saccharum Officinarum (Sugar Cane) Extract, Citrus Aurantium Dulcis (Orange) Fruit Extract, Citrus Limon (Lemon) Fruit Extract, Acer Saccharum (Sugar Maple) Extract

Natural Fruit Acids (AHA’s), including bilberry, lemon and orange  fruit acids exfoliate by gently unbinding cells in the top layer of the skin to activate renewal. Extracts from sugar maple and sugar cane remove excess and tired skin, cleansing thoroughly, clearing congested pores, minimize and repair cell damage caused by free radicals.

Found in:

PlantObsessed Replenishing Toner

ALLANTOIN

INCI: Allantoin

Nature identical ingredient that derived from roots and leaves of the comfrey plant. Protects, soothes & hydrates the skin, promotes skin renewal.

Found in:

PlantObsessed Refining Mineral Scrub & Mask

Purifying Clay Mask

ACEROLA POWDER

INCI: Malpighia Emarginata (Acerola) Fruit Powder

Acerola fruit has antioxidant, anti-mircrobial, anti-fungal, and hydrating properties. Useful for tired, stressed and dry skin. They are considered to be excellent sources of vitamin C, exceeding the vitamin C concentration of oranges. They are also a good source of other nutrients including B vitamins, calcium, iron, bioflavonoids, phosphorus, malic acid, pantothenic acid, potassium, and magnesium. For these reasons, acerola is widely used as a natural health supplement.

Found in:

Advanced Lifting Emulsion

ALOE VERA

INCI: Aloe Barbadensis (Aloe Vera) Leaf Juice (organic)

Aloe vera juice is an extract of aloe. It is known to have various effects including anesthetic, soothing, anti-septic, anti-bacterial and tissue restorative effects. It is used for blemished skin, burns, irritated skin, cold sores, and anti-itching treatments.

Found in:

Herbal Recovery Toning Mist

Softening Daily Moisturizer

PlantObsessed Refining Mineral Scrub & Mask

Overnight Antioxidant Renewal Serum

Flawless Activating Treatment Lotion

Herbal Recovery Toning Mist

Revitalizing Intensive Eye Lift Serum

Flawless Illuminating Silk Lotion

Age-Defying Roll-on Eye Serum

ACMELLA

INCI: Spilanthes Acmella Flower Extract (organic)

Acmella is a wonderful anti-aging ingredient that has many benefits for the skin. The Acmella Flower is known to help relax facial tension and reduce expression lines and wrinkles, effectively smoothing out the skin.

Found in:

Rejuvenating Eye Cream

Regenerating Oil Serum

Revitalizing Intensive Eye Lift Serum

Age-Defying Roll-on Eye Serum

ARGAN OIL

INCI: Argania Spinosa (Argan) Kernel Oil (organic)

A nutrient-rich, nourishing and emollient oil from the thorny evergreen Moroccan ironwood tree cares for the skin and adds shine to lipsticks. The tree produces a fruit containing large seeds which are pressed to extract the precious oil. Ironwood trees grow only in Morocco and are protected by the Moroccan Arganeria Desert Preserve for their important role in preventing encroachment of the Sahara desert. Fair trade in this sustainable harvest helps the local economy while preserving the trees.

Found in:

Advanced Lifting Emulsion

Deep Hydration Instant Plumping Cream Mask

Revitalizing Intensive Eye Lift Serum

Overnight Nourishing Repair Cream

APRICOT KERNEL OIL

INCI: Prunus Armeniaca (Apricot) Kernel Oil (organic)

Apricot kernel oil is obtained from the seeds of apricot fruits by cold pressing and filtration. Lightweight, nurturing, and easily absorbed by the skin, apricot kernel oil is high in vitamins A and E and essential fatty acids. Especially soothing for sensitive, dry or sun-parched skin, it helps to replenish the skin and maintain a healthy moisture balance. Similar to sweet almond oil in characteristics and scent, it is excellent for making oil extractions of plants.

Found in:

PlantObsessed™ Rejuvenating Antioxidant Moisturizer

Advanced Lifting Emulsion

Overnight Nourishing Repair Cream

AVOCADO OIL

INCI: Persea Gratissima (Avocado) Oil (organic)

The rich, emollient oil obtained from the pulp of the avocado by cold-pressing has a slightly green hue and contains many essential fatty acids and vitamins. It supports the moisture balance of the skin and prevents it from drying.

Found in:

Overnight Nourishing Repair Cream

B

BABASSU OIL

INCI: Orbignya Oleifera (Babassu) Seed Oil (organic)

This lightweight oil is an excellent skin emollient, especially for oily and dry skin types. It gets easily absorbed by the skin, making it soft and smooth. It can make dry and flaky skin smooth and soft; while makes greasy skin appear healthy and lustrous.

Found in:

Flawless Illuminating Silk Lotion

BERGAMOT OIL

INCI: Citrus Bergamia (Bergamot) Peel Oil

Bergamot is a natural antibiotic and disinfectant. Its antibacterial action makes the oil great for those with acne, as it helps to kill the bacteria on the skin before it can react to create blackheads and pimples. Bergamot has an added property of helping to control excess oil production in the skin.

Found in:

Purifying Foam Cleanser

PlantObsessed™ Nourishing Cleansing Oil

BORAGE OIL

INCI: Borago Officinalis (Borage) Seed Oil (organic)

The oil is expressed from the little dark seeds of borage. The resulting oil is high in gamma-linolenic acid, an Omega 6 fatty acid. The oil hydrates and supports the moisture balance within the skin, making it ideal for mature skin.

Found in:

Revitalizing Intensive Eye Lift Serum

BLACK CURRANT SEED OIL

INCI: Ribes Nigrum (Black Currant) Seed Oil

It is a precious oil, which contains a number of essential elements for the skin, especially recommended for mature, dull, sensitive or reactive skin types. It is antioxidant and nutritive, concentrated in substances with regenerative, revitalizing, anti-aging properties.

Found in:

PlantObsessed™ Rejuvenating Antioxidant Moisturizer

Deep Hydration Instant Plumping Cream Mask

Overnight Antioxidant Renewal Serum

Advanced Lifting Emulsion

BITTER ORANGE FLOWER WATER

INCI: Citrus Aurantium Dulcis (Bitter Orange) Fruit Water (organic)

The fragrant and refreshing orange-flower water is produced during the distillation of neroli essential oil derived fresh bitter orange flower buds.

Found in:

Advanced Lifting Emulsion

Whitening Night Serum

PlantObsessed™ Rejuvenating Antioxidant Moisturizer

C

CARNAUBA WAX

INCI: Copernicia Cerifera (Carnauba) Cera

Natural, hard wax obtained from the leaves of palm trees. Used primarily as a thickening agent, but also has film-forming and absorbent properties.

Found in:

SunKissed Tinted Lip Shimmer Balm SPF20

Purely Inviting Satin Cream Lipstick

CANDELILLA WAX

INCI: Euphorbia Cerifera (Candelilla) Cera

Extract derived from candelilla plants; used as a thickening agent and emollient to give products such as lipsticks or stick foundations their form.

Found in:

SunKissed Tinted Lip Shimmer Balm SPF20

Purely Inviting Satin Cream Lipstick

CASTOR OIL

INCI: Ricinus Communis (Castor) Seed Oil (organic)

Vegetable oil derived from the castor bean whose main fatty acis is ricinoleic acid. It is used in cosmetics as an emollient, though its unique property is that when dry it forms a solid film that can have water-binding properties. Castor oil can also enhance the absorption of other cosmetic ingredients.

Found in:

SunKissed Tinted Lip Shimmer Balm SPF20

Purely Inviting Satin Cream Lipstick

CAMELLIA OIL

INCI: Camellia Sinensis (Camellia) Oil (organic)

Camellia oil is an exotic beauty oil, with anti aging, protective and firming action, leaving skin smooth and silky. It is rich in antioxidants and beneficial vitamins and has one of the highest percentages of omega-9 oleic acid of any natural oil yet its molecular structure allows it to be more easily absorbed by the skin, resulting in a lighter and more velvety feel.

Found in:

Flawless Illuminating Silk Lotion

Flawless Activating Treatment Lotion

Revitalizing Intensive Eye Lift Serum

CABBAGE ROSE

INCI: Rosa Centifolia (Cabbage Rose) Flower Extract

Obtained from rose petals macerated in sesame seed oil, it is a beautifying oil that helps skin retain moisture and can be used on all types. It’s especially great for sensitive skin because its astringent effects on the capillaries reduce redness.

Found in:

Deep Hydration Triple Rose Body Cream

Deep Hydration Beautifying Rose Mist

CAFFEINE

INCI: Caffeine

Natural caffeine, derived from coffee beans. Promotes splitting of fat cells, activates cell metabolism. Active ingredient for puffy eyes by constricts the blood vessels under the skin, thereby reducing the “puffiness” of bags under the eyes.

Found in:

Rejuvenating Eye Cream

Age-Defying Roll-on Eye Serum

COCOA BUTTER

INCI: Theobroma Cacao (Cocoa) Seed Butter (organic)

Cocoa butter contains compounds called cocoa mass polyphenols, which can help diminish signs of aging, plus soothe sensitive skin suffering fromdermatitis or rashes. It has high concentration of antioxidant compounds, including oleic acid, palmitic acid, and stearic acid. Although these are technically fatty acids, they are beneficial for the body, and help to neutralize free radicals.

Found in:

Deep Hydration Instant Plumping Cream Mask

Deep Hydration Triple Rose Body Cream

COCONUT OIL

INCI: Cocos Nucifera (Coconut) Oil (organic)

An intensely moisturizing ingredient that nourishes and hydrates skin. It is a pure, natural product obtained from the fruits of the coconut palm. Consisting primarily of saturated fatty acids, it is markedly unique among plant oils, demonstrating great stability against oxidation.

Found in:

Softening Daily Moisturizer

Nourishing Coconut Body Cream

Flawless Illuminating Silk Lotion

PlantObsessed™ Rejuvenating Antioxidant Moisturizer

Deep Hydration Triple Rose Body Cream

COENZYME Q10

INCI: Ubiquinone

Commonly referred to as Co Q10, this is a naturally-produced coenzyme that acts as a potent antioxidant to inhibit free radicals and help fight against aging skin.

Found in:

Softening Daily Moisturizer

Nourishing Coconut Body Cream

Flawless Illuminating Silk Lotion

PlantObsessed™ Rejuvenating Antioxidant Moisturizer

CUCUMBER SEED OIL

INCI: Cucumis Sativus (Cucumber) Seed Oil

An extraordinary beneficial base oil rich in phytosterols, tocopherols, tocotrienols, and fatty acids, Cucumber Seed Oil is remarkable for mature skin promoting the reduction of wrinkles and an excellent addition in anti-aging formulations. Cucumber is highly moisturizing for dry, dehydrated, damaged and irritated skin.  Anti-inflammatory properties from Omega 6 fatty acids in Cucumber Seed Oil are said to soothe eczema and psoriasis.

Found in:

Whitening Night Serum

Overnight Antioxidant Renewal Serum

CERAMIDE

INCI: Ceramide NP

Ceramide is lipid molecule found in high concentrations within cell membranes in the upper layer of the skin. It holds skin cells together, forming a protective layer that plumps the skin and holds moisture. It also acts as a barrier against bacteria and environmental pollutants.

Found in:

Revitalizing Intensive Eye Lift Serum 

D

DRAGON'S BLOOD EXTRACT

INCI: Croton Lechleri Resin (Dragon’s Blood) Extract

Dragon’s Blood contains a broad range of naturally-occurring compounds, many of which have been well studied. The sap is rich in protective antioxidant phenols, and anti-inflammatory compounds of various kinds. Due to these compounds, Dragon’s Blood sap helps to protect the cells of the skin, and reduces redness and swelling.  It also contains a group of compounds called proanthocyanidins, which actually repair collagen, the lattice-like main protein that makes up much of our tissues.

Found in:

Advanced Lifting Emulsion

PlantObsessed™ Rejuvenating Antioxidant Moisturizer

DAMASK ROSE FLOWER WATER

INCI: Rosa Damascena (Damask Rose) Flower Water* (organic)

Also known as ‘rose hydrosol’, it is derived from the condensed steam produced during distillation of rose essential oil. The oily component is the essential oil and the watery portion is the rose distillate. Rose distillate is rich in water-soluble compounds beneficial for skin, particularly for soothing sensitive skin while helping harmonize and balance skin.

Found in:

Deep Hydration Triple Rose Body Cream

Deep Hydration Beautifying Rose Mist

Revitalizing Intensive Eye Lift Serum

E

EVENING PRIMROSE OIL

INCI: Croton Lechleri Resin (Dragon’s Blood) Extract

Dragon’s Blood contains a broad range of naturally-occurring compounds, many of which have been well studied. The sap is rich in protective antioxidant phenols, and anti-inflammatory compounds of various kinds. Due to these compounds, Dragon’s Blood sap helps to protect the cells of the skin, and reduces redness and swelling.  It also contains a group of compounds called proanthocyanidins, which actually repair collagen, the lattice-like main protein that makes up much of our tissues.

Found in:

Advanced Lifting Emulsion

PlantObsessed™ Rejuvenating Antioxidant Moisturizer

F

FERULIC ACID

INCI: Ferulic Acid

Ferulic acid is found in the cell walls of plants such as wheat, rice, peanuts, oranges and apples. It provides antioxidant benefits to skin while enhancing the stability of topical applications of antioxidant vitamins C and E. It also helps defend skin against environmental assault.

Found in:

PlantObsessed™ Rejuvenating Antioxidant Moisturizer

G

GOTU KOLA EXTRACT

INCI: Centella Asiatica (Gotu Kola) Extract

Gotu Kola is a very small herb, special to India. This particular plant grows in swampy areas and also near natural water. This herb can be eaten as a vegetable every day and it can also be used as a herbal medication.  It has anti-bacterial, anti viral and anti-inflammatory tendencies. As this herb can promote the collagen production in human body, it can definitely help in improving the condition of an aging skin, wrinkles and fine lines.

Found in:

PlantObsessed™ Refining Mineral Scrub & Mask

GRAPE SEED OIL

INCI: Vitis Vinifera (Grape) Seed Oil

Grape seed oil was once the well-kept secret of many traditional cosmetic repertoires. It’s an easily absorbed, gentle oil that is light on the skin. Known in the cosmetics industry as a carrier oil, grape seed oil facilitates a wide array of commercially available creams and lotions. It is a penetrating light oil, a rich source of linoleic acid and phenolic compounds with regenerative and restructuring cutaneous properties. It is emollient, antioxidant and nutritious, brings benefits for both skin and hair.

Found in:

PlantObsessed™ Refining Mineral Scrub & Mask

PlantObsessed™ Nourishing Cleansing Oil

PlantObsessed™ Rejuvenating Antioxidant Moisturizer

Flawless Activating Treatment Lotion

GRAPEFRUIT PEEL OIL

INCI: Citrus Paradisi (Grapefruit) Peel Oil

The natural essential oil of the grapefruit rounds off fragrance compositions with a fresh, fruity note. In aromatherapy it is valued for its powerful mood-lightening properties.

Found in:

PlantObsessed™ Refining Mineral Scrub & Mask

GREEN CLAY (MONTMORILLONITE)

INCI: Montmorillonite

Green Caly (or Montmorillonite) is rich in minerals and trace elements, it is ideal for remineralization and decongestion of the skin, it helps remove the excess sebum and impurities due to its excellent absorbent power. It is particularly suitable for combination or oily skin.

Found in:

Purifying Clay Mask

GREEN TEA EXTRACT

INCI: Camelia Sinensis (Green Tea) Leaf Extract (organic)

Green tea leaf extract is produced from the tea plant, Camelia Sinensis. It is an exceptional anti-aging active ingredient, fights the physiological aging of skin, rich in antioxidants and tannins with toning, skin-soothing, and fortifying properties.

Found in:

Herbal Recovery Toning Mist

GLYCERIN

INCI: Glycerin

Glycerin, also known as glycerol, is a sugar alcohol and a building block of triglyceride fats and oils. Only plant-derived glycerin is used for Pure White Cosmetics products. As an emollient, it helps preserve the skin’s moisture.

Found in:

PlantObsessed Replenishing Toner

Moisturizing Gentle Cleansing Foam

Advanced Lifting Emlsion

Deep Hydration Instant Plumping Cream Mask

Deep Hydration Triple Rose Body Cream

Whitening Night Serum

Flawless Activating Treatment Lotion

Deep Hydration Beautifying Rose Mist

Flawless Illuminating Slik Lotion

Revitalizing Intensive Eye Lift Serum

Nourishing Coconut Body Cream

H

HIBISCUS FLOWER POWDER

INCI: Hibiscus Sabdariffa (Hibiscus) Flower Powder

Hibiscus Flower Powder contains fruit acids, antioxidants, anthocyanins, polyphenols and elements acting synergistically for anti-aging and skin cleansing action. It is suitable for exfoliating the skin, or an aqueous maceration in creams, lotions, toners or cleansers.

Found in:

Purifying Clay Mask

HYALURONIC ACID (SODIUM HYALURONATE)

INCI: Sodium Hyaluronate

Sodium hyaluronate is known to smooth and keep skin hydrated. It acts as a water reservoir and over time delivers continuous moisture.

Found in:

Revitalizing Intensive Eye Lift Serum

Overnight Antioxidant Renewal Serum

Age-Defying Roll-on Eye Serum

Whitening Night Serum

Overnight Nourishing Repair Cream

Advanced Lifting Emulsion

Deep Hydration Instant Plumping Cream Mask

HYDROLIZED YEAST EXTRACT

INCI: Hydrolyzed Yeast Extract

Helps to minimize the appearance of fine lines and wrinkles and creates a smooth appearance to skin.

Found in:

Revitalizing Intensive Eye Lift Serum

I

IRON OXIDES

INCI: Iron Oxides (CI 77491, CI 77492, CI 77499)

Derived from iron ore, iron oxides are the most important mineral pigments in natural make-ups. They occur in various shades, from yellow to red-brown to black. Three varieties of iron oxides, European Color Index numbers: 77491, 77492, and 77499, are used in Pure White Cosmetics products.

Found in:

Purely Inviting Satin Cream Lipsticks

K

KAOLIN CLAY

INCI: Kaolinite

A white clay also known as China clay or porcelain clay. Helps bind emulsions and serves as a binder and base. It has many virtues, white clay is very versatile, with multiple applications. It cleans, helps remove impurities and improves skin condition. It is suitable for all skin types, especially for dry and sensitive skin types.

Found in:

Purifying Clay Mask

PlantObsessed™ Refining Mineral Scrub & Mask

KUKUI NUT OIL

INCI: Aleurites Moluccana (Kukui) Seed Oil

Kukui Oil is a dry oil, with skin regenerating and repairing actions, especially useful for combination or oily skin, damaged or skin affected by eczema, psoriasis. Provides soothing, natural relief for dry skin. This unique oil quickly penetrates and moisturizes, leaving the skin with a greaseless, silky after feel.

Found in:

Flawless Illuminating Silk Lotion

L

LAVENDER FLOWER WATER

INCI: Lavandula Angustifolia (Lavender) Flower Water (organic)

Distillation of fresh lavender flowers creates a fragrant, soothing and calming lavender floral water. It has a balancing and relaxing effect. In aromatherapy, lavender essential oil is used to soothe and fortify skin and calm the mind.

Found in:

Herbal Recovery Toning Mist

LACTIC ACID

INCI: Lactic Acid

Lactic acid is a component of the acid-mantle, the protective moisture-regulating system of the human skin. It is also found in fruit and we use a naturally occurring acid obtained from the fermentation of plant substances (not a milk source). Lactic acid has moisture-regulating and pH-stabilizing properties.

Found in:

Purifying Foam Cleanser

LEUCONOSTOC/RADISH ROOT FERMENT FILTRATE

INCI: Leuconostoc/Radish Root Ferment Filtrate

Leuconostoc/Radish Root Ferment Filtrate is a natural preservative combining the current trends for alternative preservative systems and peptide technology. Derived from radishes fermented with Leuconostoc kimchii, a lactic acid bacteria that has traditionally been used to make kimchi, this formula consists of an isolated peptide that is secreted from the bacteria during the fermentation process that has been shown to have antimicrobial benefits. Leuconostoc/Radish Root Ferment Filtrate is accepted by ECOcert as an ingredient in certified organic cosmetics.

Found in:

Rejuvenating Eye Cream

Flawless Activating Treatment Lotion

Herbal Recovery Toning Mist

Moisturizing Gentle Cleansing Foam

M

MACADAMIA NUT OIL

INCI: Macadamia Integrifolia (Macadamia) Seed Oil

The macadamia nut is also known as the ‘queen of nuts’. Its oil resembles important components of human skin oil and shows antioxidant properties.

Found in:

Flawless Activating Treatment Lotion

PlantObsessed™ Nourishing Cleansing Oil

PlantObsessed™ Refining Mineral Scrub & Mask

Regenerating Oil Serum

MANGO SEED BUTTER

INCI: Mangifera Indica (Mango) Seed Butter

Mangoes not only nourish the body internally, but they also provide skin with sweet treats. These include moisture, and vitamins A, C and E, which work to combat free radicals.  It has skin softening, soothing & moisturizing properties, helps to combat dry skin, eczema and dermatitis and effective at reducing fine lines and wrinkles.

Found in:

Deep Hydration Instant Plumping Cream Mask

Purely Inviting Saton Cream Lipsticks

Deep Hydration Triple Rose Body Cream

MELISSA WATER

INCI: Melissa Officinalis (Melissa) Flower/Leaf Water (organic)

Melissa flower destillate is a hydrolate with a calming action on irritated or inflamed skin, helps wound healing and skin repair, used in anti-aging applications and skin toning, sensitive skin care, reducing redness and itching.

Found in:

Flawless Calming Cleansing Milk

PlantObsessed™ Replenishing Toner

Herbal Recovery Toning Mist

MALLOW EXTRACT

INCI: Malva Sylvestris (Mallow) Flower Extract (organic)

Any type of skin can benefit from Mallow Flower Extract. It is a gentle active ingredient with moisturizing, soothing and anti-inflammatory properties. Ideal for dehydrated, sensitive or irritated skin.

Found in:

Softening Daily Moisturizer

Moisturizing Gentle Cleansing Foam

Flawless Calming Cleansing Milk

MANDARIN PEEL OIL

INCI: Citrus Reticulata (Mandarin Orange) Peel Oil (organic)

With its cheerful and fresh scent, Mandarin peel oil is known for its calming and relaxing properties. In cosmetics, it is used especially in skin cleansing products and as a fragrance.

Found in:

Moisturizing Gentle Cleansing Foam

O

OLIVE OIL

INCI: Olea Europaea (Olive) Oil (organic)

This is first-press olive oil. The gentle process of cold pressing preserves the character of the oil as a purely natural product. With its excellent fatty acid composition it cares for the skin and makes it smooth. We prepare several plant extracts with olive oil, using a special process.

Found in:

Flawless Activating Treatment Lotion

OLIVE HUSK POWDER

INCI: Olea Europaea (Olive) Husk Powder

Olive Husk powder is a granulate made from finely ground olive stones, perfect for the compositions of mechanical exfoliation/scrubs for face and body.

Found in:

PlantObsessed™ Refining Mineral Srub & Mask

ORANGE BLOSSOM WATER

INCI: Citrus Aurantium Amara (Orange Blossom) Flower Water (organic)

The pleasant-tasting, refreshing Orange Blossom hydrolat soothes, refreshes and tones the skin. Restores vitality and supplenesssmooth skin while reducing pore sizebalance pH with natural acidity and provide perfect skin moisture and Stimulates healing and skin regeneration. Perfect for those with sensitive skin looking for a proven natural option. Helps create a healthy environment for beautifully supple and nourished skin.

Found in:

Rejuvenating Eye Cream

Age-Defying Roll-on Eye Serum

Deep Hydration Beautifying Rose Mist

ORANGE PEEL OIL

INCI: Citrus Aurantium Dulcis (Orange) Peel Oil

With its sweet and fresh scent, orange peel oil is well known for its mood lifting and cleansing properties. Can be used in cosmetics and bath products for its perfume and purifying action.

Found in:

PlantObsessed™ Refining Mineral Scrub & Mask

PlantObsessed™ Nourishing Cleansing Oil

ORANGE EXTRACT

INCI: Citrus Aurantium Dulcis (Orange) Fruit Extract

Rich in natural acids, antioxidants and vitamins, orange extract soothes, tones and moisturizes skin.

Found in:

PlantObsessed Replenishing Toner

P

PALMITOYL TRIPEPTIDE-5

INCI: Palmitoyl Tripeptide-5

A synthetic peptide that is believed to play a role in the appearance of skin firmness.

Found in:

VelvetSkin Instant Firming Skin Tint SPF20

PANTHENOL (PROVITAMIN B5)

INCI: Panthenol

Panthenol, also called Provitamin B5, is the most widely used vitamin in the cosmetic industry as it is an essential ingredient for beautiful skin. It has natural moisturising, soothing, healing and regenerating properties. Suitable for all skin types.

Found in:

PlantObsessed™ Replenishing Toner

PRICKLY PEAR EXTRACT

INCI: Opuntia Tuna (Prickly Pear) Fruit Extract

Sourced from the French Mediterranean coast, this prickly pear extract prepares skin for possible aggressions throughout the day and helps protect skin against premature aging. It has regenerative, nutritious and anti-aging properties, used especially for mature skin.

Found in:

Advanced Lifting Emulsion

POMEGRANATE SEED OIL

INCI: Punica Granatum (Pomegranate) Seed Oil (organic)

Pomegranate seeds have strong antioxidant and a remarkable content of anti-inflammatory and anti-radical substances, pomegranate is a good choice for applications to combat wrinkles, signs of aging, stimulating skin regeneration and increasing its elasticity.

Found in:

PlantObsessed™ Rejuvenating Antioxidant Moisturizer

Advanced Lifting Emulsion

Overnight Antioxidant Renewal Serum

PEPPERMINT WATER

INCI: Mentha Piperita (Peppermint) Leaf Water (organic)

Peppermint water refreshes and tones the skin, minimize pores, revitalises dull and tired skin, refreshing and reduces itching.

Found in:

PlantObsessed™ Replenishing Toner

PlantObsessed™ Refining Mineral Scrub & Mask

POTASSIUM SORBATE

INCI: Potassium Sorbate

Potassium Sorbate is a mild preservative being used in cosmetics and skin care formulas as a paraben alternative to prevent or retard the growth of microorganisms and protect products from spoiling. Developed from Sorbic Acid, which is naturally found in the berries of the mountain ash tree, Potassium Sorbate is effective against fungi, mold and yeast.

Found in:

PlantObsessed™ Replenishing Toner

R

RASPBERRY SEED OIL

INCI: Rubus Idaeus (Raspberry) Seed Oil (organic)

The raspberry is a relative of the rose. A fruity, fine oil with a high Vitamin E content is obtained from its seeds, which preserves the youthfulness of the skin. About 10 kilograms of these small, light seeds are needed to obtain a kilogram of the costly seed oil.

Found in:

Revitalizing Intensive Eye Lift Serum

ROSEHIP OIL

INCI: Rosa Moschata (Musk Rose) Seed Oil (organic)

Known for wrinkle reduction and regenerating action on the skin, this precious oil is used mainly to restore beauty, suppleness and brightness of the skin.

Found in:

Advanced Lifting Emulsion

Deep Hydration Triple Rose Body Cream

Deep Hydration Beautifying Rose Mist

RICE BRAN OIL

INCI: Oryza Sativa (Rice) Bran Oil

Rice bran oil has a precious composition that combines phytosterols, oryzanol and ferulic acid, known for antioxidant, anti-aging, soothing and cutaneous regenerative properties. It is appreciated for its dry texture.

Found in:

PlantObsessed™ Refining Mineral Scrub & Mask

PlantObsessed™ Nourishing Cleansing Oil

Whitening Night Serum

Flawless Calming Cleansing Milk

Flawless Activating Treatment Lotion

RICE STRACH

INCI: Oryza Sativa (Rice) Starch (organic)

In its grains the rice plant stores reserves of strength in the form of starch. This washed and finely ground rice starch (GM free) can absorb waste products from the skin.

Found in:

Deep Hydration Instant Plumping Cream Mask

ROSEMARY WATER

INCI: Rosmarinus Officinalis (Rosmary) Water (organic)

Rosmary is indicated for cleansing and skin care, especially for combination and oily skin, or the one with imperfections. It purifies and helps in ridding the skin of impurities, it is astringent and helps to balance sebum production.

Found in:

Purifying Foam Cleanser

ROYAL JELLY

INCI: Royal Jelly Powder (organic)

Bees secrete a special juice from glands in their heads to feed their queens. This juice is made into royal jelly and stored in the queen bee cells. Royal jelly is very rich in protein and vitamins and enhances vitality. A rich source of nutrients, lyophilized royal jelly has excellent beneficial properties for the skin. It is a cosmetic active with anti-aging action, revitalizes and regenerates the skin.

Found in:

Rejuvenating Eye Cream

S

SAFFLOWER OIL

INCI: Carthamus Tinctorius (Safflower) Seed Oil (organic)

Safflower oil is a light, non-greasy carrier oil that won’t cause acne or comedones. Is a light emollient, moisturizing and soothing oil, rich in poly-unsaturated fatty acids, suitable for all skin types. Promotes healthy skin, it has regenerating and anti-aging properties.

Found in:

PlantObsessed™ Nourishing Cleansing Oil

Flawless Activating Treatment Lotion

SALICYLIC ACID

INCI: Salicylic Acid

Also called beta hydroxy acid (BHA), this multifunctional ingredient addresses many of the systemic causes of acne. Its primary benefit is as an exfoliant, helping shed dead skin in a way similar to how skin acts when we are younger. Because it has the ability to penetrate into the pore lining and exfoliate inside the pore as well as on the surface of skin, it is especially effective for reducing breakouts, including blackheads and whiteheads.

In addition to these benefits, Salicylic Acid also has soothing properties to calm aggravated skin, can help minimize the appearance of an uneven skin tone, and has hydrating abilities that can result in smoother skin.

Found in:

PlantObsessed™ Refining Mineral Scrub & Mask

Deep Hydration Instant Plumping Cream Mask

Overnight Antioxidant Renewal Serum

Revitalizing Intensive Eye Lift Serum

Flawless Illuminating Silk Lotion

SCHIZANDRA CO2 EXTRACT

INCI: Sphenanthera (Schizandra) Fruit Extract

This scarlet red medicinal berry has been used in traditional Chinese herbalism for more than 2,000 years, donning a variety of fantastic benefits. Modern research on this magic berry has shown it to be a safe and time tested superherb used to keep organ systems toned and skin more resilient to signs of aging.  Packed with loads of antioxidants including key vitamins C and E, Schizandra is a great superherb for skin and enables the skin to hold in moisture for more fullness and beauty and also protects against UVB induced skin damage.

Found in:

PlantObsessed™ Rejuvenating Antioxidant Moisturizer

Overnight Antioxidant Renewal Serum

SESAME OIL

INCI: Sesamum Indicum (Sesame) Seed Oil

Sesame is an old cultivated plant which is grown particularly in the tropical zones of East Africa and Asia. It is an erect annual that can grow to a height of up to 1.20 metres and is similar in appearance to our foxglove. It needs a lot of warmth. Sesame oil is the classic oil used for Ayurveda treatments. The same substances which make it such a stable oil can also protect our skin against premature ageing.

Found in:

Deep Hydration Triple Rose Body Cream

Flawless Activating Treatment Lotion

Deep Hydration Beautifying Rose Mist

SEA BUCKTHORN OIL

INCI: Hippophae Rhamnoides (Sea Buckthorn) Seed Oil (organic)

Sea buckthorn oil, known to contain rare omega 7, works to defend against environmental stressors and help prevent signs of aging with antioxidant protection.

Found in:

Advanced Lifting Emulsion

Overnight Antioxidant Renewal Serum

SILK PROTEIN

INCI: Silk Amino Acids

Silk Protein is the natural lipids from palm oil combined with natural silk derived protein (amino acids).  Silk is  a long treasured, and expensive material, being referred to as the “princess of fibers”, due it’s strength. The exceptional purity of Silk Protein is shown by the clarity of its film and low ash content. It has excellent moisture binding properties, repair, and feel. In addition, this non-animal protein source is substantive to skin and provides a protective barrier.

Found in:

Flawless Illuminating Silk Lotion

SHEA BUTTER

INCI: Butyrospermum Parkii (Shea) Butter (organic)

Shea butter is obtained from the nuts of the karite tree, which is a native of Africa. This soft plant fat has many skin-nurturing properties. It helps the skin to preserve moisture. Contains a rich combination of fatty acids omegas 3, 6 & 9. It is known to deeply nourish skin without it feeling greasy.

Found in:

Purely Inviting Satin Cream Lipsticks

PlantObsessed™ Rejuvenating Antioxidant Moisturizer

Deep Hydration Instant Plumping Cream Mask

Deep Hydration Triple Rose Body Cream

SODIUM BENZOATE

INCI: Sodium Benzoate

Sodium Benzoate is a salt of Benzoic Acid, found naturally in cranberries, prunes, plums, cinnamon, ripe cloves, and apples and used as a preservative in natural cosmetics and personal care product formulas.

Found in:

PlantObsessed™ Replenishing Toner

SUNFLOWER OIL

INCI: Helianthus Annuus (Sunflower) Seed Oil (organic)

Sunflowers always turn their heads towards the sun. They produce a light oil containing many essential fatty acids. It makes the skin supple and keeps it smooth and soft.

Found in:

PlantObsessed™ Rejuvenating Antioxidant Moisturizer

Whitening Night Serum

SWEET ALMOND OIL

INCI: Prunus Amygdalus Dulcis (Organic Sweet Almond) Oil (organic)

Also known as almond oil, this is a non-volatile, non-fragrant oil extracted from the seeds of almonds and used as an emollient. Almond oil is a rich source of skin-replenishing ingredients including triglycerides and several fatty acids (oleic, linoleic, and myristic among them). It is not known to cause sensitivity.

Found in:

SunKissed Tinted Lip Shimmer Balm SPF20

PlantObsessed Refining Mineral Scrub & Mask

PlantObsessed Nourishing Cleansing Oil

Flawless Illuminating Silk Lotion

Overnight Antioxidant Renewal Serum

Overnight Nourishing Repair Cream

Deep Hydration Beautifying Rose Mist

Advanced Lifting Emulsion

Whitening Night Serum

 

SPIRULINA POWDER

INCI: Spirulina Maxima (Spirulina) Powder

Rich in proteins, vitamins and numerous bioactive elements, spirulina is used in cosmetics for its nutritional, anti-oxidant, firming and restructuring properties.

Found in:

PlantObsessed Refining Mineral Scrub & Mask

V-W

VANILLA FRUIT EXTRACT

INCI: Vanilla Planifolia (Vanilla) Fruit Extract

Extract used primarily as a fragrance and flavoring agent. The vanilla plant is a source of catechins (also known as polyphenols), which have antioxidant activity and serve as skin-soothing agents.

Found in:

Purely Inviting Satin Cream Lipsticks

SunKissed Tinted Lip Shimmer Balm SPF20

VITAMIN E

INCI: Tocopherol

Vitamin E is found in many plant oils. It is therefore also automatically contained in many Pure White Cosmetics products. The vitamin has antioxidant properties. This protects both the oils and the skin. Only natural plant vitamin E (tocopherol) is used to stabilise Pure White products.

Found in:

PlantObsessed™ Nourishing Cleansing Oil

PlantObsessed™ Rejuvenating Antioxidant Moisturizer

Purely Inviting Satin Cream Lipsticks

Deep Hydration Instant Plumping Cream Mask

Softening Daily Moisturizer

Whitening Night Serum

Advanced Lifting Emulsion

Deep Hydration Triple Rose Body Cream

Overnight Antioxidant Renewal Serum

Overnight Nourishing Repair Cream

Revitalizing Intensive Eye Lift Serum

Regenerating Oil Serum

Flawless Illuminating Silk Lotion

VITAMIN C

INCI: Ascorbic Acid

Out of the many beneficial forms of vitamin C, ascorbic acid is a superstar for its proven antioxidant properties that boost firmer-feeling skin. This powerhouse ingredient is backed by research for dramatically brightening and evening skin tone, shielding skin from the visible impacts of pollution, significantly improving hydration, and keeping your skin looking younger

Found in:

PlantObsessed™ Rejuvenating Antioxidant Moisturizer

Advanced Lifting Emulsion

VITAMIN B3 (NIACINAMIDE)

INCI: Niacinamide

Also known as vitamin B3 and nicotinamide, niacinamide is a water-soluble vitamin that works with the natural substances in your skin to help visibly improve the appearance of enlarged pores, uneven skin tone, fine lines and wrinkles, dullness, and a weakened surface. It also reduces the damage environmental attack can cause.

Found in:

Flawless Activating Treatment Lotion

PlantObsessed™ Replenishing Toner

PlantObsessed™ Refining Mineral Scrub & Mask

Whitening Night Serum

VITAMIN A

INCI: Retinyl Palmitate

Combination of retinol (pure vitamin A) and the fatty acid palmitic acid. Research has shown it to be an effective antioxidant when applied to skin. You may be surprised to learn that retinyl palmitate is found naturally in our skin, where it works as an antioxidant, particularly in regard to helping protect skin from UV light exposure—though it does not replace the need for sunscreen.

Found in:

Advanced Lifting Emulsion

WHEAT GERM OIL

INCI: Triticum Vulgare (Wheat) Germ Oil

Wheat germ produces a light, vitamin-rich oil which, when ingested or used in skin care products, stimulates the body’s restorative powers.

Found in:

Whitening Night Serum

Flawless Illuminating Silk Lotion

WITCH HAZEL WATER

INCI: Hamamelis Virginiana (Witch Hazel) Flower Water (organic)

Witch Hazel (or Hamamelis) is known for its tonic, astringent and purifying action, a suitable choice for combination/greasy skin. It favors microcirculation, witch hazel water helps to improve the couperose skin type or venous insufficiency. The clarifying, slightly antiseptic witch hazel water is obtained by steam distillation from fresh witch hazel leaves and twigs.

Found in:

Herbal Recovery Toning Mist

WILLOW BARK EXTRACT

INCI: Salix Nigra (Willow) Bark Extract

Natural Beta Hydroxy Acid (BHA) is an active exfoliant, antimicrobial and anti acne product, that significantly contributes to cellular regeneration and skin renewal, acts against germs involved in acne formation.

Found in:

Herbal Recovery Toning Mist

Age-Defying Roll-on Eye Serum

Revitalizing Intensive Eye Lift Serum

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