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Caring for Your Eyes

Feb 12, 2018 | EXPERTISE

Pure White Cosmetics - Skincare Essentials for Flawless Summer Skin

The skin around your eyes is approximately one-tenth the thickness of the skin on the rest of your face. Bottom line? It’s extremely thin and incredibly delicate – meaning it deserves not only extra attention, but requires specialized care too.

So no, moisturizers aren’t the same as eye creams.

Sure, both play a role in hydrating the skin, but keep in mind the skin around your eyes is different than that elsewhere. Because it’s significantly thinner and has far fewer oil glands than the rest of your skin, it’s that much more susceptible to internal or external changes in diet, health, sleep (usually lack of), weather and aging. Such high sensitivity means the eye area is more prone to reactions to certain products than the rest of the face. Most facial moisturizers contain active ingredients far too strong or harsh for this delicate skin; therefore, trying to double your moisturizer as an eye cream may irritate or inflame the eye area.

Eye creams and eye serums, however, are formulated to target this vulnerable area with sensitivities in mind. While lighter in texture, eye creams are effective in that they are often very emollient and feature one or two “star” ingredients that help target specific concerns: dark circles, fine lines, or puffiness.

 

What now?

What specific concerns are you having with your eye area? We’ll break it down for you for a quick eye care guide:

PLUMP UP WRINKLES

WHAT’S THE CAUSE?

The skin under the eyes is especially thin and translucent, making it more vulnerable to gravity and environmental stressors. It also lacks oil-producing glands, and without adequate hydration, it is more prone to wrinkles.

WHAT TO DO?

Our tagreted, luxurious and powerful Revitalizing Intensive Eye Lift Serum was specifically formulated to create a visibly lifted appearance and brighten eye contours. The refreshing, lightweight formula contains pure plant extracts that absorb quickly while naturally replenishing moisture content to keep skin looking smooth and supple. The results are immediate and long-lasting.

Pure White Cosmetics - Skincare Essentials for Flawless Summer Skin

TIGHTEN UP PUFFINESS

WHAT’S THE CAUSE?

Lifestyle plays a big part in the look of puffy eyes. Lack of sleep, overindulgence in salty foods or alcohol, and allergies can cause the skin to hold onto excess water. Over time, collagen production slows down and the tissue around your eye can weaken. This causes the fat cells that normally help support the eyes to move into the lower eyelids, making the eye area look puffy.

WHAT TO DO?

Sleep on your back with your head slightly elevated to prevent not only premature signs of aging, but also prevent the preorbital area from retaining excess fluids overnight. Applying our cooling Age-Defying Roll-on Eye Serum will help to alleviate the puffiness. This roll-on serum provides instant relief by revitalizing, deeply moisturizing, and brightening the delicate eye area. Easy to use and quick-absorbing, it combats puffiness and dark circles, creating the appearance of youthful looking eyes.

 

BRIGHTEN UP DARK CIRCLES

WHAT’S THE CAUSE?

There are three major causes of dark under-eye circles. The first is poor microcirculation. This causes blood vessels to appear blue, which show through the paper-thin skin around the eyes. Secondly, as skin loses elasticity with age, it creates folds that casts shadows, contributing to the look of dark circles. Finally, hyperpigmentation or dark spots can make the area appear darker.

WHAT TO DO?

Dark circles? Try our rich and concentrated Rejuvenating Eye Cream with coffee beans derived Caffeine, Spilanthes Extract, organic Orange Blossom Water, Royal Jelly and natural optic brighteners that rapidly wakes up tired eyes and helps improve skin’s firmness. It provides long-lasting moisturization and helps reduce dark circles and unsightly bags, refreshing to restore a radiant look.

Questions? Shoot us an email – we’re always more than happy to help!

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REVITALIZING

INTENSIVE EYE LIFT SERUM

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AGE-DEFYING

ROLL-ON EYE SERUM

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gmo | toxins | fillers | artificial colors | artificial fragrances | synthetic chemicals

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