The PURE Blog

The Beauty of Make-up, The Benefits of Skincare

Make up-skincare hybrids are the best of both worlds; giving you the look you want while taking care of your complexion. With this in mind, we wanted to give VelvetSkin Instant Firming Skin Tint SPF20 a makeover and add naturally active ingredients at levels that...

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VelvetSkin Instant Firming Skin Tint SPF20 -

Lips in Bloom

Spring is in full bloom, so put the neutrals and humdrum shades of winter on the back burner because we're guessing your lips are begging for a brightening boost. Discover the following oh-so-flattering hues from our 100% natural and vegan Purely Inviting Satin...

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Pure White Cosmetics - Lips in Bloom

Caring for Your Eyes

The skin around your eyes is approximately one-tenth the thickness of the skin on the rest of your face. Bottom line? It’s extremely thin and incredibly delicate – meaning it deserves not only extra attention, but requires specialized care too. So no,...

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Caring for Your Eyes

Our Natural Alternatives to Common Synthetics

We share our planet with well over 75,000 different chemicals and at least 5,000 of these identified harmful chemicals are used in the cosmetic industry alone. Why is this so important? Our skin absorbs up to 60% of what it comes in contact with, allowing harmful...

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Our Natural Alternatives to Common Synthetics

Our 3 Multitaskers Everyone Should have

How many beauty products do you use every day? At Pure White, we believe the best skincare products should multitask just as much as you do. If you travel often and want to take care of your skin without carrying an arsenal of cosmetics, the question of what to put...

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Our 3 Multitaskers Everyone Should have

5 Minutes to Reveal Glowing Skin

Only have 5 minutes?  We know how that goes!  This is your go to 5-minute routine that will leave your skin fresh, smooth, hydrated and protected even without makeup. We live in a world that is constantly juggling selfie updates, barre class and that last minute...

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5 Minutes to Reveal Glowing Skin

DIY Tips For a Spa Day at Home

Relax your way to more radiant skin. When life gets hectic, it can be easy to lose sight of ourselves and skip the pampering we deserve. When you’re craving a little rest and relaxation, soothe your skin and calm your mind with an indulgent, restorative spa...

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DIY Tips For a Spa Day at Home

How to Layer Your Skincare Products

We’re often asked how to layer products to achieve maximum skincare benefits. And while your routine should cater to your specific skin needs, there are some general rules of thumb for getting the most out of your regimen. Cleansing is the First (And...

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How to Layer Your Skincare Products

Seasonal Skincare: Our Summer Essentials

With summer in full-swing it’s easy to get caught up in the flurry of the season’s activities. From picnics and BBQ to traveling and sitting poolside, we’re all trying our best to savor each one of these warm, sunny days. As our activities change with the seasons,...

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Seasonal Skincare: Our Summer Essentials

Give Glow – Our Holiday Sets

This season give the gifts that delight. And, what better way to thrill your friends and family than with crystal clear and healthy-looking skin? We have made our holiday shopping easy with our go-to holiday gift guide to bring a little extra joy for the holidays....

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Give Glow - Our Holiday Sets

Ingredient Spotlight: Camellia Oil

Used for centuries in Japan and China, but discovered in the West relatively recently, Camellia Oil is true elixir for beauty. This oil is one of the most treasured secrets of the geishas. The flower itself symbolizes feminine beauty, while oil from the seeds acts...

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Ingredient Spotlight: Camellia Oil

How to Combat Dehydrated Summer Skin

Beyond nasty breakouts and excessive oiliness, summer can do some funky things to your skin—like making it feel and look as dry as the Sahara. Between the scorching sun and harsh product ingredients, it’s easier than ever for your visage to feel parched. But it’s...

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How to Combat Dehydrated Summer Skin

Skincare Essentials For Flawless Summer Skin

We all dream of flawless summer skin, but with aggravating air-con, scorching heat, pollution, humidity and oil build-up, the reality is skin that’s far from perfect. To avoid all these hassles, target oil, imperfections and to keep your skin healthy, hydrated and...

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Skincare Essentials For Flawless Summer Skin

The Ultimate Pre-Wedding Skincare Guide

Wedding season is upon us! Unfortunately, the added stress that often goes hand-in-hand with wedding planning tends to take its toll on our skin, often resulting in a dull, tired-looking complexion. Its never too early to start prepping skin for your big day, so...

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The Ultimate Pre-Wedding Skincare Guide

5 Tips For Glowing Skin This Spring

As winter gets further and further in our rear view mirror, it becomes necessary to go through a bit of a beauty overhaul. After months of harsh weather, the sun is shining and the breeze is warm and gentle. The season of renewal, spring brings about a freshness...

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5 Tips For Glowing Skin This Spring

New Year, New You: Skincare Resolutions

Every year, we make the same promises to get rid of bad habits and take better care of ourselves – to exercise more, eat healthier, and indulge less – but how often do we include better skincare habits? Maintaining a proper skincare routine isn’t always...

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New Year, New You: Skincare Resolutions

Another Reason to Get Moving

Exercise is good for the body and mind. There is nothing like the mood you leave with after an hour long class at the gym. And if done consistently, there's nothing like the results you'll see on your body, either. Regular exercise also gives you a...

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Another Reason to Get Moving

The Health Benefits of Being Outdoors

  Hey – staying on your computer all the time isn't doing much for your health. The body needs more stimulation than hours of low light, sitting down and bright screens. So, why not head outside and get some fresh air? Sure, it might be a bit cliché at this...

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The Health Benefits of Being Outdoors

Superfoods For Naturally Gorgeous Skin

Good skin is something we all crave along with the ability to look healthier. Today’s youth are worried about acne, and other skin blemishes, while older generations are seeking cure-all’s to fight crow’s feet, wrinkles and other signs of aging. Well,...

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Superfoods For Naturally Gorgeous Skin

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