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The PURE Blog

Night Done Right

To get the most benefit from your nighttime skin care routine, you must be using the right products and apply them in the right order. This will give you the best results to create the most improvement in your skin while you sleep at night. It’s called “beauty...

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Pure White Cosmetics - The Pure Blog - Night Done Right

Your Lips’ New Besties

explore Our SunSkissed Tinted Lip Shimmer Balm SPF20 has got the looks and the brains; combining a nourishing blend of organic oils and butters, with pure pigment and SPF20 to protect lips’ delicate skin. This supremely hydrating and smoothing balm instantly melts...

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Pure White Cosmetics - SunKissed Tinted Lip Shimmer Balm SPF20

The Beauty of Make-up, The Benefits of Skincare

Make up-skincare hybrids are the best of both worlds; giving you the look you want while taking care of your complexion. With this in mind, we wanted to give VelvetSkin Instant Firming Skin Tint SPF20 a makeover and add naturally active ingredients at levels that...

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Pure White Cosmetics - VelvetSkin Instant Firming Skin Tint SPF20

Do You Really Need to Use Toner? — Yes! Here’s Why.

Toner is one of those products that many of us have in our cabinets, but you still might be asking yourself, what does toner do? Is it really necessary? Here’s the scoop on toner, and why it’s really beneficial for some skin types. What is Toner?  A toner is a skin...

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Pure White Cosmetcs - Do You Really Need to Use Toner? — Yes! Here's Why.

Lips in Bloom

Spring is in full bloom, so put the neutrals and humdrum shades of winter on the back burner because we're guessing your lips are begging for a brightening boost. Discover the following oh-so-flattering hues from our 100% natural and vegan Purely Inviting Satin...

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Pure White Cosmetics - Lips in Bloom

Caring for Your Eyes

The skin around your eyes is approximately one-tenth the thickness of the skin on the rest of your face. Bottom line? It’s extremely thin and incredibly delicate – meaning it deserves not only extra attention, but requires specialized care too. So no,...

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The Pure Blog - Caring for Your Eyes

Our Natural Alternatives to Common Synthetics

We share our planet with well over 75,000 different chemicals and at least 5,000 of these identified harmful chemicals are used in the cosmetic industry alone. Why is this so important? Our skin absorbs up to 60% of what it comes in contact with, allowing harmful...

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Pure White Cosmetics - Our Natural Alternatives to Common Synthetics

Our 3 Multitaskers Everyone Should have

How many beauty products do you use every day? At Pure White, we believe the best skincare products should multitask just as much as you do. If you travel often and want to take care of your skin without carrying an arsenal of cosmetics, the question of what to put...

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Pure White Cosmetics - Our 3 Multitaskers Everyone Should Have

5 Minutes to Reveal Glowing Skin

Only have 5 minutes?  We know how that goes!  This is your go to 5-minute routine that will leave your skin fresh, smooth, hydrated and protected even without makeup. We live in a world that is constantly juggling selfie updates, barre class and that last minute...

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5 Minutes to Reveal Glowing Skin

DIY Tips For a Spa Day at Home

Relax your way to more radiant skin. When life gets hectic, it can be easy to lose sight of ourselves and skip the pampering we deserve. When you’re craving a little rest and relaxation, soothe your skin and calm your mind with an indulgent, restorative spa...

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The Pure Blog - DIY Tips For a Spa Day at Home

How to Layer Your Skincare Products

We’re often asked how to layer products to achieve maximum skincare benefits. And while your routine should cater to your specific skin needs, there are some general rules of thumb for getting the most out of your regimen. Cleansing is the First (And...

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The Pure Blog - How to Layer Your Skincare Products

Winter Skincare Survival

  Winter's dropping temps, whipping winds and dry air leave skin in need of extra attention. Here, we list the products and ingredients that will keep your complexion protected, hydrated and radiant—all winter long.   Flawless Activating Treatment Lotion...

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The Pure Blog - Winter Skincare Survival

5 Holiday Season Skincare Tips From Our Founder

We all want to look our best throughout the holiday season, but the added stress, loss of sleep, skipped exercise and change of eating habits your skin can be left looking sallow and tired. We’ve rounded up our Founder’s must-haves to immediately make...

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The Pure Blog - 5 Holiday Season Skincare Tips From Our Founder

Seasonal Skincare: Our Summer Essentials

With summer in full-swing it’s easy to get caught up in the flurry of the season’s activities. From picnics and BBQ to traveling and sitting poolside, we’re all trying our best to savor each one of these warm, sunny days. As our activities change with the seasons,...

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Another Reason to Get Moving

Exercise is good for the body and mind. There is nothing like the mood you leave with after an hour long class at the gym. And if done consistently, there's nothing like the results you'll see on your body, either. Regular exercise also gives you a...

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The Pure Blog - Another Reason to Get Moving

The Health Benefits of Being Outdoors

  Hey – staying on your computer all the time isn't doing much for your health. The body needs more stimulation than hours of low light, sitting down and bright screens. So, why not head outside and get some fresh air? Sure, it might be a bit cliché at this...

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The Health Benefits of Being Outdoors

Superfoods For Naturally Gorgeous Skin

Good skin is something we all crave along with the ability to look healthier. Today’s youth are worried about acne, and other skin blemishes, while older generations are seeking cure-all’s to fight crow’s feet, wrinkles and other signs of aging. Well,...

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The Pure Blog - Superfoods For Naturally Gorgeous Skin

How to Combat Dehydrated Summer Skin

Beyond nasty breakouts and excessive oiliness, summer can do some funky things to your skin—like making it feel and look as dry as the Sahara. Between the scorching sun and harsh product ingredients, it’s easier than ever for your visage to feel parched. But it’s...

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Pure White Cosmetics - How to Combat Dehydrated Summer Skin

Skincare Essentials For Flawless Summer Skin

We all dream of flawless summer skin, but with aggravating air-con, scorching heat, pollution, humidity and oil build-up, the reality is skin that’s far from perfect. To avoid all these hassles, target oil, imperfections and to keep your skin healthy, hydrated and...

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Pure White Cosmetics - PlantObsessed™ Collection

The Ultimate Pre-Wedding Skincare Guide

Wedding season is upon us! Unfortunately, the added stress that often goes hand-in-hand with wedding planning tends to take its toll on our skin, often resulting in a dull, tired-looking complexion. Its never too early to start prepping skin for your big day, so...

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Pure White Cosmetics - The Ultimate Pre-Wedding Skincare Guide

5 Tips For Glowing Skin This Spring

As winter gets further and further in our rear view mirror, it becomes necessary to go through a bit of a beauty overhaul. After months of harsh weather, the sun is shining and the breeze is warm and gentle. The season of renewal, spring brings about a freshness...

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Pure White Cosmetics - The Pure Blog: 5 Tips for Glowing Skin This Spring

New Year, New You: Skincare Resolutions

Every year, we make the same promises to get rid of bad habits and take better care of ourselves – to exercise more, eat healthier, and indulge less – but how often do we include better skincare habits? Maintaining a proper skincare routine isn’t always...

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The Pure Blog - New Year, New You: Skincare Resolutions

Give Glow – Our Holiday Sets

This season give the gifts that delight. And, what better way to thrill your friends and family than with crystal clear and healthy-looking skin? We have made our holiday shopping easy with our go-to holiday gift guide to bring a little extra joy for the holidays....

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Give Glow - Our Holiday Sets

Ingredient Spotlight: Black Currant Seed Oil

Discovering Mother Nature’s best beauty benefits is something that Pure White thrives on. That’s why when we discovered the amazing properties of a lesser eaten and used fruit - the black currant - we knew we had to use it as an ingredient in our...

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Pure White Cosmetics - Ingredient Spotlight: Black Currant Seed Oil

Introducing: The PlantObsessed™ Collection

What happens when you pair the skincare expertise of Pure White with over 50 high-performance botanical ingredients? The result is the highly effective PlantObsessed™ range - a collection of four luxurious products combining the very best in all-natural skincare...

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Pure White Cosmetics - PlantObsessed™ Collection

Introducing the Age-Defying Roll-on Eye Serum

From the moment you wake up in the morning until the time you drift off to sleep, your eyes will be at work almost every moment of the day. They see, they read, they blink. Sometimes they smile, and sometimes they cry. Because our eyes are constantly working for...

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Pure White Cosmetics - Introducing the Age-Defying Roll-on Eye Serum

Ingredient Spotlight: Camellia Oil

Used for centuries in Japan and China, but discovered in the West relatively recently, Camellia Oil is true elixir for beauty. This oil is one of the most treasured secrets of the geishas. The flower itself symbolizes feminine beauty, while oil from the seeds acts...

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Pure White Cosmetics - Ingredient Spotlight: Camellia Oil

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