INTRODUCING

SunKissed

TINTED LIP SHIMMER BALM SPF20

COLLECTION

In the Spotlight


SUNKISSED

TINTED LIP SHIMMER BALM SPF20

Golden Blush

SUNKISSED

TINTED LIP SHIMMER BALM SPF20

Coral Sparkler

SUNKISSED

TINTED LIP SHIMMER BALM SPF20

Bronze Sunset

NEW

VelvetSkin Collection

Discover our innovative collection of silky textured skin tint with natural SPF20 formula and a two-in-one glowing primer for a luxurious, satin finish.

INTRODUCING

PURELY INVITING
SATIN CREAM LIPSTICK

The Collection

Pure White Cosmetics - PlantObsessed™ Replenishing Toner
VELVETSKIN

SMOOTHING GLOW PRIMER

$39

Ensures the smoothest makeup application SHOP NOW

Pure White Cosmetics - PlantObsessed™ Replenishing Toner
VELVETSKIN

INSTANT FIRMING SKIN TINT SPF20

Light

$45

Suits alabaster to fair complexions SHOP NOW

Pure White Cosmetics - PlantObsessed™ Replenishing Toner
VELVETSKIN

INSTANT FIRMING SKIN TINT SPF20

Light-medium

$45

For ivory to medium complexions SHOP NOW

Pure White Cosmetics - PlantObsessed™ Replenishing Toner
VELVETSKIN

INSTANT FIRMING SKIN TINT SPF20

Medium

$45

Suit sun-tanned to olive complexions SHOP NOW

Pure White Cosmetics - PlantObsessed™ Replenishing Toner
VELVETSKIN

INSTANT FIRMING SKIN TINT SPF20

Tan

$45

For medium to deep skin with neutral undertones SHOP NOW

Visible Results Start with the Purest Ingredients.

As experts in plant-powered skincare, we seek out the highest potency botanical actives from around the world and integrate them in each of Pure White’s synergistic formulations.

DISCOVER MORE

 

Our Bestsellers


DEEP HYDRATION BEAUTIFYING ROSE MISTDEEP HYDRATION BEAUTIFYING ROSE MIST

DEEP HYDRATION

BEAUTIFYING ROSE MIST

REJUVENATING EYE CREAMREJUVENATING EYE CREAM

REJUVENATING

EYE CREAM

OVERNIGHT NOURISHING REPAIR CREAMOVERNIGHT NOURISHING REPAIR CREAM

OVERNIGHT

NOURISHING REPAIR CREAM

DEEP HYDRATION INSTANT PLUMPING CREAM MASKDEEP HYDRATION INSTANT PLUMPING CREAM MASK

DEEP HYDRATION

INSTANT PLUMPING CREAM MASK

DISCOVER

PLANTOBSESSED™ COLLECTION

THE ULTIMATE IN ALL-NATURAL SKINCARE

Explore our most advanced collection made with the finest and most potent natural ingredients. Specifically designed to treat distinct concerns, from the appearance of wrinkles to redness reduction, nourishment and firmness to give you a visibly smoother and younger-looking complexion.

$140  $156

The Beauty of Make-up, The Benefits of Skincare

Introducing our newest innovation: The VelvetSkin Instant Firming Skin Tint SPF20

#PureWhiteCosmetics

JOIN OUR COMMUNITY

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