OUR LATEST

The VelvetSkin Collection

‘The beauty of make up, the benefits of skincare’ really does sum up

our new VelvetSkin Collection– it sits as part of our colour range, while working

in harmony with our skincare philosophy.

Your Summer Essentials

Softening Daily Moisturizer

Lightweight, silky-soft cream intensely hydrate and replenish the skin.

$32

plantobsessed™ nourishing cleansing oil

Omega-rich cleansing oil removes makeup and skin impurities.

$39

VELVETSKIN INSTANT FIRMING SKIN TINT SPF20

Instantly perfects and protects with a healthy touch of color. 4 shades.

$45

DEEP HYDRATION BEAUTIFYING ROSE MIST

Silky liquid spray moisturizer that delivers a plumped appearance.

$32

Beauty Is Natural

We all have a natural beauty, which deserves to be protected by cosmetic products that respect femininity and the skin’s integrity. While most cosmetic products contain negligible quantities of natural ingredients, Pure White based its entire product palette on natural ingredients…

Purity Promise

We promise our formulas will always be free from parabens, synthetic fragrances, mineral oil, sulfate detergents, phthalates, urea, DEA, TEA and many other ingredients. The collection is non-irritating, non-sensitizing and dermatologist tested. We are cruelty free.

From The Blog

Your Lips’ New Besties

explore Our SunSkissed Tinted Lip Shimmer Balm SPF20 has got the looks and the brains; combining a nourishing blend of organic oils and butters, with pure pigment and SPF20 to protect lips’ delicate skin. This supremely hydrating and smoothing balm instantly melts...

The Beauty of Make-up, The Benefits of Skincare

Make up-skincare hybrids are the best of both worlds; giving you the look you want while taking care of your complexion. With this in mind, we wanted to give VelvetSkin Instant Firming Skin Tint SPF20 a makeover and add naturally active ingredients at levels that...

Do You Really Need to Use Toner? — Yes! Here’s Why.

Toner is one of those products that many of us have in our cabinets, but you still might be asking yourself, what does toner do? Is it really necessary? Here’s the scoop on toner, and why it’s really beneficial for some skin types. What is Toner?  A toner is a skin...

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